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LET IT RIDE

← TOYOTA
PROJECT RUNWAY →
– STUDIO » FISH EGGS –
– ROLE » DESIGNER –

Let it Ride is a reality TV show about a team that finds and buys motorcycles that are in disrepair or old, only to then fix them up and sell them for profit.


– LET IT RIDE – DIRECTION 01 –

This is the set of boards that won the pitch. I went pretty straight forward here, the idea was to show the motorcycle parts coming together to show the finished bike with the logo.

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