– ROLE » DESIGNER –
This pitch was for car show graphics for the Lexus LFC2 concept car. The challenge was to come up with a design direction that was low light as the model they had of the car was very fragile and wouldn’t survive being under hot lights and couldn’t be taken outside.
– LEXUS LFC2 – DIRECTION 01 –
The concept for this direction was based on lunar eclipses. I really wanted to bring in some sort of graphic element and was inspired by old celestial star maps.